
π Business Analysis & Process Β· Prioritisation
Ideas to raise an online store's conversion rate, ranked by expected impact and effort, from one-page checkout to a loyalty programme.
Drawing diagramβ¦
Impact vs effort matrix for e-commerce conversion ideas: one-page checkout, cash on delivery for new pincodes, product video reviews, AI size recommendations, abandoned cart WhatsApp reminders, loyalty programme, faster image loading and a new mobile app.
quadrantChart title Conversion ideas for an online store x-axis Low Effort --> High Effort y-axis Low Impact --> High Impact quadrant-1 Major projects quadrant-2 Quick wins quadrant-3 Fill-ins quadrant-4 Avoid for now One-page checkout: [0.35, 0.85] Abandoned cart WhatsApp reminders: [0.2, 0.75] Faster image loading: [0.25, 0.6] Cash on delivery expansion: [0.45, 0.55] AI size recommendations: [0.75, 0.7] Loyalty programme: [0.7, 0.8] Product video reviews: [0.55, 0.4] New mobile app: [0.85, 0.3]
Who does what when a bank approves a personal loan: the customer, the loan officer, the credit team and operations, with the rework loop for missing documents.
The purchase cycle from an employee's request to paying the vendor, across the requester, the manager, procurement, the vendor and accounts payable.
How a new joiner is onboarded across HR, the hiring manager, IT and the employee, from signed offer to a productive first week.
A car insurance claim from accident to settlement, across the policyholder, the insurer's claims desk, the surveyor and the garage.
From a customer's order to cash in the bank, across sales, credit control, the warehouse, logistics and finance.
An ITIL-style incident flow across the user, the service desk, the support team and the problem manager, with escalation for major incidents.