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πŸ“‹ Business Analysis & Process Β· Journey Map

Bank Account Opening Journey

A customer opening a savings account online, from comparing banks to the first transaction, with the video KYC step as the main pain point.

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Drawing diagram…

What this diagram shows

  • Satisfaction score for every step, 1 to 5
  • Video KYC and waiting for approval flagged as pain points
  • Stages from discovery to first use

Prompt used

User journey map for opening a savings account online: the customer compares banks and interest rates, fills the application in the app, completes video KYC with an agent, waits for approval, receives the debit card and makes a first UPI payment. Waiting for the KYC slot and approval are frustrating; the app and first payment are easy.

Mermaid code
journey
  title Opening a savings account online
  section Discover
    Compares interest rates: 3: Customer
    Reads app reviews: 4: Customer
  section Apply
    Fills application in app: 4: Customer, Bank App
    Uploads PAN and Aadhaar: 3: Customer, Bank App
  section Verify
    Waits for video KYC slot: 1: Customer
    Completes video KYC: 3: Customer, KYC Agent
    Waits for approval: 2: Customer
  section First use
    Receives debit card: 4: Customer, Courier
    Makes first UPI payment: 5: Customer, Bank App

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