
📣 Marketing, CRM & Support · Data Flow
How feedback from surveys, reviews, tickets and calls is collected, analysed for sentiment and topics, and turned into a weekly report for product teams.
Drawing diagram…
Feedback analytics data flow: NPS surveys, app store reviews, support tickets and call transcripts are collected into a feedback store. A language model tags each item with sentiment and topics. Aggregated topics per week feed a dashboard for product teams. Very negative feedback from paying customers triggers an alert to the account manager.
flowchart LR NPS[NPS Surveys] -->|Scores and comments| COL[Feedback Collector] REV[App Store Reviews] -->|Reviews| COL TK[Support Tickets] -->|Ticket text| COL CALL[Call Transcripts] -->|Transcripts| COL COL -->|Raw feedback| FB[(Feedback Store)] FB -->|Text| AI[Sentiment and Topic Model] AI -->|Tags| FB FB -->|Weekly topics| DASH[Product Dashboard] AI -->|Very negative, paying customer| AL[Alert to Account Manager]
A customer data platform that joins a customer's activity from website, app, store and support into one profile, and sends audiences to marketing tools.
The states of a customer support ticket, from creation through assignment, waiting on the customer, resolution and reopening.
How an incoming support call is routed: caller recognition, IVR menu, self-service options and routing to the right skilled agent queue.
How a marketing email campaign is sent: audience built, consent checked, emails personalised and sent in batches, and opens and clicks tracked.
Tables for a B2B sales CRM: accounts, contacts, leads, opportunities moving through stages, activities and quotes.
How visitors flow from marketing channels to sign-ups, trials and paying customers in a month, to see which channel brings buyers, not just traffic.