📣 Marketing, CRM & Support · Sequence
Email Campaign Send Sequence
How a marketing email campaign is sent: audience built, consent checked, emails personalised and sent in batches, and opens and clicks tracked.
Drawing diagram…
What this diagram shows
- Unsubscribed and bounced contacts are removed first
- Emails go out in batches to protect the sender reputation
- Opens and clicks flow back to the CRM
Prompt used
Email campaign sequence: the marketer schedules a campaign in the marketing tool. At send time it pulls the audience from the CRM, removes unsubscribed and bounced addresses, personalises each email, and sends in batches of 10,000 through an email service (Amazon SES). Delivery, open and click events come back by webhook and are written to the CRM contact timeline.
Mermaid code
sequenceDiagram
actor M as Marketer
participant MT as Marketing Tool
participant CRM as CRM
participant SES as Email Service
actor R as Recipient
M->>MT: Schedule campaign for 10 am
MT->>CRM: Get audience "Active buyers"
CRM-->>MT: 80,000 contacts
MT->>MT: Remove unsubscribed and bounced
loop Batches of 10,000
MT->>SES: Send personalised emails
end
SES->>R: Deliver email
R->>SES: Open and click
SES-->>MT: Delivery, open, click webhooks
MT->>CRM: Update contact timelines
MT-->>M: Campaign reportRelated templates
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