📣 Marketing, CRM & Support · C4 Architecture · Pro
Customer Data Platform
A customer data platform that joins a customer's activity from website, app, store and support into one profile, and sends audiences to marketing tools.
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Drawing diagram…
What this diagram shows
- Events from every channel are joined into one profile
- Consent is checked before a profile is used for marketing
- Audiences sync to ad and messaging tools automatically
Prompt used
Customer data platform: website and app send events through a tracking SDK to a collection API. Store sales and support tickets arrive through connectors. An identity resolution service merges records by email, phone and device into unified profiles stored in a profile database. A consent service records opt-ins. Marketers build audiences in a segment builder, which syncs audiences to Meta Ads, Google Ads and an email/WhatsApp tool.
Mermaid code
C4Container
title Customer Data Platform
Person(mkt, "Marketer", "Builds audiences")
System_Boundary(cdp, "CDP") {
Container(col, "Collection API", "Node.js", "Receives events")
Container(idr, "Identity Resolution", "Scala / Spark", "Merges records into profiles")
Container(cons, "Consent Service", "Java", "Opt-ins per channel")
Container(seg, "Segment Builder", "React + API", "Audience rules")
Container(sync, "Audience Sync", "Python", "Pushes audiences to tools")
ContainerDb(prof, "Profile Store", "Cassandra", "Unified profiles")
}
System_Ext(web, "Website and App", "Tracking SDK")
System_Ext(src, "Store POS and Helpdesk", "Connectors")
System_Ext(dest, "Ad and Messaging Tools", "Meta, Google, WhatsApp")
Rel(web, col, "Events", "HTTPS")
Rel(src, idr, "Sales and tickets")
Rel(col, idr, "Events")
Rel(idr, prof, "Writes profiles")
Rel(mkt, seg, "Uses")
Rel(seg, prof, "Queries")
Rel(seg, cons, "Checks consent")
Rel(sync, seg, "Reads audiences")
Rel(sync, dest, "Syncs audiences")Related templates
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CRM Sales Pipeline Schema
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