📣 Marketing, CRM & Support · Sankey

Marketing Funnel

How visitors flow from marketing channels to sign-ups, trials and paying customers in a month, to see which channel brings buyers, not just traffic.

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Drawing diagram…

What this diagram shows

Organic search brings the most visitors
Referrals convert to paid at the highest rate
Most visitors leave without signing up

Prompt used

Sankey of a SaaS marketing funnel for one month: organic search 20,000 visitors, paid ads 12,000, social 6,000, referrals 2,000. Of the 40,000 visitors, 36,000 leave and 4,000 sign up. Of sign-ups, 1,600 start a trial and 2,400 stay free. Of trials, 400 become paying customers and 1,200 do not convert.

Mermaid code

sankey-beta
Organic search,Website visitors,20000
Paid ads,Website visitors,12000
Social media,Website visitors,6000
Referrals,Website visitors,2000
Website visitors,Left without sign-up,36000
Website visitors,Signed up,4000
Signed up,Started trial,1600
Signed up,Stayed on free plan,2400
Started trial,Paying customers,400
Started trial,Did not convert,1200

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