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🎮 Gaming · Sankey

Mobile Game Revenue Sankey

Where a free-to-play mobile game's revenue comes from and where it goes: app stores, marketing, servers, team and profit.

More Gaming templates

Drawing diagram…

What this diagram shows

  • In-app purchases bring in most revenue
  • App stores take a large cut before the studio sees any money
  • User acquisition is often the biggest cost

Prompt used

Sankey of 100 units of a mobile game's gross revenue from in-app purchases, ads and subscriptions (battle pass), split into app store fees, user acquisition marketing, servers and live ops, development team, and profit.

Mermaid code
sankey-beta
In-app Purchases,Gross Revenue,70
Ads,Gross Revenue,20
Battle Pass,Gross Revenue,10
Gross Revenue,App Store Fees,24
Gross Revenue,User Acquisition,30
Gross Revenue,Servers and Live Ops,8
Gross Revenue,Development Team,26
Gross Revenue,Profit,12

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