✈️ Travel & Hospitality · Sankey
Online Travel Agency Revenue Sankey
Where an online travel agency's booking revenue comes from and how it splits between suppliers and the agency's margin.
Drawing diagram…
What this diagram shows
- Hotels earn the agency far more margin than flights
- Most of the booking value is passed on to suppliers
- Ancillaries add small but high-margin revenue
Prompt used
Sankey of 100 units of gross booking value at an online travel agency: flights, hotels, holidays and ancillaries (insurance, seats, meals), split into amounts paid to airlines and hotels and the agency's commission or markup.
Mermaid code
sankey-beta Flights,Paid to Airlines,44 Flights,Agency Margin,2 Hotels,Paid to Hotels,26 Hotels,Agency Margin,6 Holidays,Paid to Suppliers,15 Holidays,Agency Margin,3 Ancillaries,Paid to Suppliers,2 Ancillaries,Agency Margin,2
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