
π Retail & E-commerce Β· Mindmap
The stages of an online shopper's journey and what the store does at each one, from discovery to repeat purchase.
Drawing diagramβ¦
Mindmap of an e-commerce customer journey: Discover (search ads, social media, influencers), Consider (product pages, reviews, comparisons, wishlist), Purchase (cart, offers and coupons, checkout, payment options), Delivery (order tracking, notifications, delivery slot), After purchase (returns, support, review request), Loyalty (points, personalised offers, referral).
mindmap
root((Customer Journey))
Discover
Search ads
Social media
Influencers
Consider
Product pages
Reviews and ratings
Wishlist
Purchase
Cart
Coupons and offers
Checkout and payment
Delivery
Order tracking
SMS and WhatsApp updates
Delivery slots
After purchase
Easy returns
Support chat
Review request
Loyalty
Reward points
Personalised offers
ReferralsAn online store split into microservices: catalog, cart, orders, payments and search, with Kafka events connecting them to shipping and notifications.
What happens when a shopper clicks Pay: stock is reserved, the payment is authorised, the order is created and stock is released again if payment fails.
Every status an online order moves through, from placed to delivered, including cancellations, returns and refunds.
A flexible product catalog: categories, products with variants (size, colour), prices, stock per warehouse and images.
How stock stays in sync across stores, warehouses and marketplaces so the same item isn't sold twice.
How an online store handles a return: eligibility, pickup, quality check at the warehouse and the refund or replacement.